My good friend Monique asks how a pizza can sound like an orthopaedic shoe. Well, here's more:
* It's made by a German-owned company in Lancashire
* It's damned good
* Due to our import duties and taxes and profiteering, it costs us 100% what it costs in the UK. One pound 39 there, R35 here. Roll on, WalMart!
http://www.guardian.co.uk/lifeandstyle/2011/jun/21/how-good-dr-oetkers-pizza
The bestselling shop-bought pizza in Italy, and indeed in 33 other countries around the world including Britain, is made by a German-owned food company on an industrial estate just off the M6 in Leyland, Lancashire.
For lovers of fresh, non-industrial, locally sourced food – and hopeless romantics who continue to believe that if anyone knows a good pizza when they see one, it should surely be the Italians – this does not, on the face of it, look like good news.
But according to figures from Information Resources Incorporated, Dr Oetker's thin-crust frozen Ristorante pizzas now account for fully 20% of the Italian ready-made pizza market, with the tuna, four-cheese and mushroom toppings leading sales.
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